Reps catch 10%.
We catch the rest.
A salesperson won’t spend 10× the effort on a cold lead for the same commission as a warm one, so the backlog never gets worked. Revvive lifts dead-lead conversion from ~0.1% on a generic blast to 1–4%, on leads you already paid for.
Last updated · Figures reviewed quarterly · How these numbers were derived
The money is already in the building.
It’s just asleep.
Dealers pour a fortune into generating leads, then let most of them go cold. The recoverable revenue sitting in a single rooftop’s CRM is staggering.
The average franchise rooftop spends roughly $600,000 a year acquiring leads, and about 43% of those leads are never worked to a conclusion.
ReportedSelf-reported by dealers in discovery calls — what they told us they spend, not a figure read out of their ad accounts.
Across the dealer CRMs Revvive has audited, the median rooftop carries roughly 21,000 leads that have been silent for 90 days or longer.
MeasuredCounted directly in the CRM exports we audited: contact records carrying no logged activity for 90 days or longer. This is the one figure on the page we observed ourselves, record by record.
A 21,000-lead dormant book represents more than $8 million in recoverable revenue per rooftop at a 1% recovery rate.
DerivedNot an outcome anyone observed. It is arithmetic performed on the dormant book at an assumed recovery rate and an assumed average vehicle price — the full calculation is below.
Trigger-led outreach converts dormant dealership leads at 1–4%, against roughly 0.1% for an untargeted re-engagement blast to the same list.
Observed, earlyFrom live sends on pilot rooftops. Published as a range rather than a single number because the sample is early, and this is the figure most likely to move as more stores run.
Of these four figures, one is arithmetic rather than an observation, and one is what dealers told us rather than something we counted. The methodology below says which is which, and shows the arithmetic. Or skip it and run your own numbers.
Where every number on this page
actually comes from.
These figures come from four places, and the label on each one says which: records we counted in the Revvive Dormant Book Scan, figures dealers reported to us in discovery calls, early results from live pilot sends, and arithmetic performed on the scan. Nothing is licensed from a research firm and nothing is blended in from an industry report, which means every number here can be interrogated — including the ones we did not measure ourselves.
- The dataset
- The Revvive Dormant Book Scan — our own structured read of the dormant records inside the dealer CRMs Revvive has audited.
- What was measured
- Per rooftop: total contact records, the subset carrying no logged activity for 90 days or longer, and the date of last contact on each. Counts only, no modelling.
- How it was collected
- From CRM exports the dealer provided during a pre-pilot audit, read with their permission. No purchased data and no third-party panel.
- Period
- Audits run over the course of 2026. This page reflects everything through August 2026.
- Scope
- New-franchise auto, used auto, and powersports and RV rooftops in the United States and Canada. Single stores and small groups, not enterprise dealer networks.
- Sample size
- We do not publish one. The audited set is small enough that a stated n would imply more statistical weight than these figures carry, and a sample size we could not defend under questioning would be worse than none at all. That is why each figure is scoped as “across the dealer CRMs Revvive has audited” rather than to a count.
- Refresh
- Reviewed quarterly, and immediately if a figure turns out to be wrong. Every number above is a single shared constant in this site’s source, so a correction made here propagates to every other page that cites it.
21,000 dormant leads × 1% recovery rate × $40,000 average vehicle price ≈ $8.4M per rooftop
This is not an outcome anyone observed. It is multiplication, and it is only as good as its three inputs. The 21,000-lead book is measured — we counted it. The 1% recovery rate is an assumption, set at the bottom of the 1–4% range our pilot sends produce so the figure understates rather than flatters. The $40,000 average vehicle price is an assumption too, and it is the same default the calculators elsewhere on this site start from.
Change any input and the answer moves proportionally: half the book, or half the average price, and the figure halves. Your book and your average are the only two that matter, so run it against your own rooftop rather than taking ours.
What the scan does not measure
- Gross profit. The recoverable figure is retail revenue, not gross. Read it in units first — 1% of a 21,000-lead book is 210 vehicles — and apply your own per-unit gross to that.
- Incrementality. The scan counts dormant records. It cannot tell you which of those customers would have walked back in on their own, so any recovery figure includes some deals a store would eventually have made anyway.
- The 0.1% comparator. The ~0.1% figure is the response rate dealers report from untargeted blasts to the same kind of list. It is a benchmark we were given, not a controlled A/B test we ran against our own sends.
- Your rooftop. Book size, average vehicle price and how recently the CRM was last cleaned vary enormously store to store. A median travels badly, so run the numbers on your own data before believing any of these on your behalf.
What this page does not claim
- No customer names or logos. Naming a store requires written permission from that store, and we do not have it yet. Nothing on this page is attributed to a dealer by name.
- No per-store outcome numbers. The snapshots below describe the book each store is working, not that store’s results. The only outcome figure on this page is the aggregate 1–4% range, published as a range precisely because the sample is early. Per-store outcomes get published when a pilot closes and that store signs off on the figure — not before.
- No blended ROI. There is no averaged return figure across stores here. The calculator on the audit page runs your numbers; it does not report ours.
- No ratings or reviews. No star ratings, no testimonials, no review counts. If we ever show a review it will be one you can go and read at its source.
Already live on real dormant books.
Stores across new-franchise and used auto are running Revvive on their own data today, backed by a distribution partner with 37 years in the car business.
Import franchise group
Used-auto group
Single-rooftop store
These describe the book each store is working, not results. Partner stores stay anonymized while pilots run, and outcome numbers get published once a pilot closes and the store signs off on the figure — under its own name, with permission, or not at all.
Early stores get the
unfair advantage.
Going early means the product gets shaped around your workflow, and you work your dormant book before the dealer down the road does.
- Free setup and integration. We connect your CRM and DMS at no cost.
- 60-day pilot, free if it sells nothing. Zero downside to going first.
- Custom-built for your stack and store voice. Your CRM, your DMS, your tone.
- A direct line to the team. 15-minute weekly check-ins, no ticket queue.
Stop letting good deals
die quietly.
See exactly what’s recoverable in your CRM on a 15-minute call. The pilot is free if it sells nothing.