Field notes from the lead graveyard.
Benchmarks, plays, and compliance notes for dealers who want the leads they already paid for back on the sales floor. A new post most weeks.
Lease Maturity: Why the 90-120 Day Window Decides Who Gets the Next Deal
Lease maturity data shows the 90-120 day window before lease-end is when dealers win or lose the next deal. Here's how to use it.
Read the post →Database Reactivation vs Inbound AI Tools: What Each One Actually Does
Database reactivation and inbound AI solve different problems. Here's what each does, the ROI math, and why most stores need both.
Read the post →Automotive BDC Training: The Scripts and Cadence That Actually Book Appointments
Automotive BDC training that works: phone and text scripts, the day 0-90 cadence, objection handling, and when to stop chasing leads by hand.
Read the post →Equity Mining, Explained: Turning Positive Payoff Into Trade-Ins
Equity mining finds customers with positive payoff sitting in your CRM. Here's how it works, why service-drive beats mailers, and what your DMS must supply.
Read the post →TCPA Compliance for Dealership Texting: The Rules That Kill Reactivation Campaigns
TCPA rules for dealership texting: consent, DNC scrubbing, time windows, opt-outs, and A2P 10DLC. What GMs need before reactivating dead leads.
Read the post →BDC Staffing Models and Pay Plans: How Many Reps, and What to Pay Them
How dealerships staff a BDC — in-house, outsourced, hybrid, or a group desk — how many seats a rooftop actually needs, and the pay-plan structures that decide whether appointments show.
Read the post →CASL Compliance for Dealer SMS: What Canadian Stores Get Wrong
CASL compliance for dealer text campaigns: consent rules, the 2-year window, opt-outs, and quiet hours Canadian dealers get wrong.
Read the post →Dormant Lead Reactivation Benchmarks: What a Good Recovery Rate Looks Like
What's a good dormant lead recovery rate? Benchmarks for auto, powersports, and RV dealers: 0.1% blasts vs 1-4% trigger-based reactivation.
Read the post →The Real Cost of a Dead Lead (the Math Dealers Skip)
Dealers track cost per lead obsessively, then let 85% of the CRM go silent. Here is what an unworked dead lead actually costs a rooftop, step by step.
Read the post →Revvive works the graveyard for you.
It watches your CRM, DMS, inventory, and market data for buying signals, writes the outreach in your store's voice, and books the test drive.