Field notes from the lead graveyard.
Benchmarks, plays, and compliance notes for dealers who want the leads they already paid for back on the sales floor. A new post most weeks.
CASL Compliance for Dealer SMS: What Canadian Stores Get Wrong
CASL compliance for dealer text campaigns: consent rules, the 2-year window, opt-outs, and quiet hours Canadian dealers get wrong.
Read the post →Dormant Lead Reactivation Benchmarks: What a Good Recovery Rate Looks Like
What's a good dormant lead recovery rate? Benchmarks for auto, powersports, and RV dealers: 0.1% blasts vs 1-4% trigger-based reactivation.
Read the post →The Real Cost of a Dead Lead (the Math Dealers Skip)
Dealers track cost per lead obsessively, then let 85% of the CRM go silent. Here is what an unworked dead lead actually costs a rooftop, step by step.
Read the post →Put the plays on autopilot
Revvive works the graveyard for you.
It watches your CRM, DMS, inventory, and market data for buying signals, writes the outreach in your store's voice, and books the test drive.