Turn the problem into simple math.
One set of numbers you already know, two minutes. See — to the dollar — what leaks out of your CRM every month, and what five years of that leak has already buried in the graveyard.
What slips away every month?
Start with the numbers you already know: your monthly lead flow and close rate. Type in your store’s numbers — or drag the sliders — and watch the ledger do the math.
Reactivation is our only assumption — everything else is your store’s own numbers. Rough on purpose: you don’t need perfect data to see the leakage.
The graveyard you can’t count. So we count it.
No dealer knows how many dead leads are in their CRM. But you know the leak — and the leak has been running for years. Sixty months of it is the floor.
Same leak. Same math.
Just sixty months of it.
Every number here is derived from the inputs above — nothing new to estimate. If 450 leads go dark each month, five years quietly builds a 27,000-lead graveyard. Most stores’ CRMs go back further, so treat this as the conservative floor.
Know your actual dead-lead count? Type it into the ledger and the whole graveyard back-calculates off your real number.
So the question becomes: what is being done to work these old leads and pull them out of the CRM into real opportunities and closed deals?
Stop the leak.
Worst case, you learn exactly what's recoverable in your CRM — for free. Best case, you never turn it off.